IHG Hotels & Resorts is continuing its rural expansion with a Crowne Plaza signing on New South Wales’ picturesque South Coast. Crowne Plaza Shell Cove Marina will be IHG’s first hotel in the region when it opens in 2025.

Part of a $1.5b master-planned coastal residential, commercial and tourist project in Shellharbour, the hotel will showcase all of Crowne Plaza’s brand hallmarks and be an exciting addition to the South Coast region.

The striking 181 key Crowne Plaza will showcase the brand’s new hallmark design innovations and trademark features, such as the Plaza Workspace, with open and inviting interiors that cater to the flow of foot traffic, as well as three food and beverage outlets including a cafe, chic restaurant and bar, extensive meeting and events space and an outdoor pool.

Managing Director for IHG Hotels & Resorts Australasia & Pacific, Matt Tripolone, said “We’re thrilled to be extending our reach across regional NSW with the addition of this stylish, design-forward hotel on the NSW South Coast, highlighting the increasing demand for contemporary new hotels in regional NSW.

IHG has enjoyed one of its biggest years of hotel signings and openings on record over the past few years and with almost 100 open or signed hotels in Australasia alone, it is considered one of the region’s leading hotel operators.

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