Virgin Launches Industry-Leading Baggage Tracking Tool


  • Virgin Australia has expanded its industry-leading baggage tracking tool to service all domestic and international routes*, including Queenstown, Bali, Fiji, Samoa, Vanuatu and Japan.
  • In an offering not comparable to any other Australian airline, Virgin Australia guests will now receive notifications when their bag is ready to fly, loaded onto the aircraft and again when the luggage has arrived at the baggage carousel.
  • The first-to-market technology which first launched on two-thirds of the airline’s domestic network last year, has since been used approximately 1.3 million times by Australian travellers, with Virgin Australia having seen a 12 per cent increase in app downloads.
  • To use the tool, guests can simply download the Virgin Australia app and enable push notifications.
  • The announcement forms part of Virgin Australia’s more than $400 million investment in digital innovation, technology, and customer experience initiatives, which includes newly launched websites, apps, digital systems, reduced call-wait times and Rapid Rebook – a tool for guests to self-manage their bookings end-to-end in the event of disruption.