SINGAPORE AIRLINES ENHANCES THE PREMIUM ECONOMY EXPERIENCE

This month Singapore Airlines unveiled its revamped Premium Economy Class in-flight experience, which includes an improved and expanded selection of food and beverage options, as well as a new amenity kit. These will be available on flights from 31 March 2024.

Premium Economy Class customers will now be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a hard copy menu card that lists the wide variety of meal, snack, and beverage options that are available on their flight. Their selected meals will be served in elegant custom-made porcelain Premium Economy Class serviceware.

On flights that are at least seven hours long, an all-new Out of the Woods amenity kit, designed exclusively for Premium Economy Class customers, will also be available.

These mark the first comprehensive revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was introduced in 2015, allowing the Airline to continue delivering a distinctive level of service to customers.

Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value.

“At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience.

“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”