IHG Hotels & Resorts acquires Ruby, its 20th brand

IHG Hotels & Resorts has officially welcomed Ruby Hotels as its 20th brand, enhancing its portfolio with Ruby’s signature ‘Lean Luxury’ concept. Known for blending soulful design, authentic storytelling, and city-rooted charm, Ruby offers a stylish yet relaxed experience tailored to modern, lifestyle-focused travelers.

At the heart of Ruby’s appeal are thoughtfully designed guest rooms featuring premium beds and invigorating showers, complemented by vibrant 24/7 destination bars serving expertly crafted cocktails. This curated approach ensures guests enjoy premium city stays at the right price.

Already well-established in Europe, Ruby is poised for further global expansion, including development opportunities in the US by year-end.

IHG’s powerful enterprise platform, global distribution, and IHG One Rewards loyalty program will further elevate the Ruby experience. IHG aims to grow Ruby to more than 120 hotels within the next 10 years and surpass 250 hotels worldwide over the next two decades, solidifying its position as a leader in the urban lifestyle hospitality segment.